Taboola

Taboola develops and markets a service for online content publishers and advertisers that recommends digital content to website users. You can find more information on .

Features

Feature Name	Supported	Notes
Capture deletes
Custom data
		Column level

		Connector level and table level
History

		Reporting tables
Fivetran data models
Private networking

Setup guide

Follow our step-by-step to connect Taboola with your destination using Fivetran connectors.

Sync overview

The Taboola connector supports multithreading. Fivetran uses multiple parallel API requests to sync Ads data from your Taboola account to your destination. The connector’s sync speed depends on your Taboola API quota and account metadata.

Schema information

This schema applies to all Taboola connectors

Data freshness

Data in Taboola reports can change retroactively during the Taboola billing cycle. This happens for multiple reasons, including billing rules that define guarantees as per average monthly RPMs, changes in billing rules during the billing cycle, click or impression fraud that is credited, and conversions that arrive out of order. This means that when Fivetran fetches report data from Taboola, the data for the entire billing cycle (current calendar month + previous calendar month up to the 5th in any given month) will be periodically refreshed. For more information, please refer to .